Private automotive acquisition.
The car you want doesn't have to be for sale.
Access, expressed through performance design.
Most automotive companies advertise the cars they already have. Casa Lucas stands for the possibility of finding the car someone wants but can't easily locate. The identity says there is a network, a process and a level of attention behind it, and it stays recognisable without a car in the frame.
- Promise
- The car you want doesn't have to be for sale.
- Message
- You name it. We find it.
- Descriptor
- Private automotive acquisition.
- Balance
- Modern performance × premium minimalism × private automotive access.
One wordmark. One symbol.
The primary logo is the lockup: the CL symbol, then the wordmark. The wordmark is Archivo at normal width and weight 760, outlined and tightly spaced, so it stays calm and lets the symbol lead. Its full stop is the same solid square that sits inside the symbol. That square is the brand's signature.
The symbol
An L (stem and foot) and a detached top bar that completes a squared C. Inside the bracket sits the square: the car that's been found. It is built on a grid of one letter stem, so it shares every proportion with the wordmark.
Clear space and minimum size
Keep a clear margin of one square (S) on every side of the lockup, the wordmark and the symbol. Use the lockup at 120 px / 30 mm wide or larger and the wordmark at 80 px / 20 mm or larger; below that, use the symbol. The symbol holds down to 16 px.
Don't
- Add gradients, metallic effects, bevels, shadows or outlines.
- Re-space, stretch or retype the wordmark.
- Colour the letters green with a charcoal square, or use any colour outside the palette.
- Put the logo in a badge, shield or border, or next to automotive emblems.
- Place it over busy parts of a photograph.
Soft edges. One sharp square.
The logo is the only square thing. Everything around it is softer: rounded photographs, pill-shaped controls, sentence-case headlines with an italic turn, and Racing Green used as whole surfaces. That contrast is what makes the symbol stand out.
Your specification. Our search.
The italic turn · the second half of a headlineRacing Green as a surface
Green sections · the process, the footer, the "Yours?" briefNot for sale.
The strike · one green line, only for "Not for sale. Yet."Rarity · one to five bars, our view of how hard a spec is to find
Start a search
The hype button · only for "Start a search" and submitting a requestThe square appears only in the logo and symbol. In running type, a key headline may end with a green full stop instead. Never use squares as bullets or decoration.
White first. Green on purpose.
A high-contrast, architectural palette. White leads and ink does the talking. Racing Green appears as whole surfaces, the process section, the footer and the primary button, so people come to recognise it.
#FFFFFFPrimary background#F4F5F3Soft panels and fields#E6E9E6Borders, open states#232826Dark surfaces#141716Type and logo#0E4D36Green surfaces, primary action#3DAA78Green on near-black onlyRacing Green on white passes WCAG AAA for text (9.8:1). On green surfaces, emphasis uses pale mint #8FE3B8 (6.5:1), and the lifted green on near-black passes AA (6.2:1). Never black and gold, champagne, bronze, beige, neon or metallic colours.
One family, four voices.
Archivo (SIL Open Font License, free on Google Fonts) has width and weight axes. Set tight and in sentence case, its heavier weights give headlines presence; its italic adds movement; its regular weight keeps body copy calm. Using one family is what keeps everything consistent.
The car you want. Even if it's not for sale.
Specific cars. Focused searches.
From rare factory specifications to exceptional collector cars, Casa Lucas finds the car you want through specialist dealers, collectors, private owners and international markets.
How it worksThe Wanted List
Capitals are only for tiny tags. Headlines are set tight in sentence case. No ultra-thin weights, and no serif headlines.
The cars are enough.
Natural light, considered composition and architectural settings. Show the whole car and the details that make it rare. Keep true colour and avoid heavy cinematic darkness.
Do
- Paint, chrome, carbon, wheels, stitching, instruments and engine bays, from any era
- Concrete structures, quiet roads, modern garages, minimal studios
- Both wide shots and close editorial crops
- Photographs you own or have licensed
Don't
- Stock supercar montages, private jets or champagne
- Models posing beside cars
- Lens flares, neon or over-graded colour
- Imply that a pictured car is for sale or is a client's car without permission
The current website uses free Unsplash photography as illustration. Replace it with commissioned or licensed photographs of real searches, with permission, as they become available.
Say less. Mean it.
Confident, clear and restrained. Short sentences. Claims we can support. We sound like people who know the market and don't need to exaggerate.
We say
- The car you want.
- You name it. We find it.
- Not for sale. Yet.
- Every detail matters.
- A more personal way to acquire.
- Specific cars. Focused searches.
- Beyond the listings.
- Your specification. Our search.
- Rare vehicles. Personal acquisition.
- The right car is worth looking for.
We never say
- The ultimate luxury experience.
- Where dreams become reality.
- Unparalleled excellence.
- Redefining automotive luxury.
- The world's finest supercars.
- Guaranteed access to anything.
- Unmatched global connections.
Six formats. One grid.
Each post uses the same margin, label position and square. The feed stays recognisable even before the logo is visible.
The car you want doesn't have to be for sale.
300 SL Gullwing. Silver over red. Matching numbers.
Not for sale. Yet.
Paint to Sample
What it means, what it costs and why it matters at resale.
GT cars, Q3
Availability, pricing and what's moving.
Published only with permission.
Dino 246. Covered headlamps.
- The Search
- A specific specification and the challenge of finding it.
- Not for Sale
- Interesting unadvertised cars, only where the information is public or sharing is authorised.
- Spec Check
- A closer look at rare options, colours, interiors and configurations.
- Market Notes
- Clear commentary on availability, pricing and market developments.
- The Find
- A verified acquisition milestone, published only with permission.
- Details Matter
- Short editorial posts on design, engineering and provenance.
One system, everywhere.
Ref LC-0001 · Confidential
Ferrari 812 Competizione
- Year
- 2022–2023
- Exterior
- Grigio Titanio
- Interior
- Nero
- Mileage
- Under 3,000 km
- Status
- Search open
- Paint depth readingsRecorded
- Service historyComplete
- Accident historyNone reported
- Independent PPIBooked
The car you want.
Even if it's not for sale.